Everyday there's a new company trying to convince a group of people that they need something that they've done quite well so far without.
How on earth are you supposed to choose from such an enormous range of washing powders which are only playing with a 10 to 50 cents competitive mark? I would love to see every company getting creative, being a little daring, pushing the envelope, exploring the reactions of the public and watching society blossom into a creative mess of free-flow edgeyness!
As...
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